The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
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Used to show a simple Metric or to draw attention to one key number.
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This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Referring domains is the number of unique websites linking to a website or URL. It's a key metric in SEO that indicates the credibility and authority of a site, as well as its potential to rank higher in search results.
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
The Bid by Campaign Group metric shows the highest bid among all active campaigns within a specific campaign group. This determines the maximum amount the advertiser is willing to pay per click for ads in the group.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.