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LinkedIn Ads Average CTR

The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.

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Average CTR 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average CTR"?
The Average Click-Through Rate (CTR) is a metric that measures the percentage of clicks that an ad receives based on the number of impressions it generates. It is calculated by dividing the total number of clicks by the total number of impressions and multiplying by 100. A higher average CTR indicates that the ad is more engaging and relevant to the audience, which can lead to a higher conversion rate and lower cost per click. It is an important metric to track and optimize as it can help improve overall ad performance.
Example: The average CTR metric can help determine the effectiveness of a sponsored content campaign in terms of engagement. For instance, if a sponsored post showcasing a new product has a high CTR rate, it reflects a greater potential for interested leads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CTR using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CTR on the Performance screen
  6. 6
    Get Average CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CTR
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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LinkedIn Ads integration with Databox Track Average CTR from LinkedIn Ads in Databox GET STARTED

LinkedIn Ads Average CTR included in Dashboard Templates 1

  • Live view

    LinkedIn Ads Account Overview

    This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.

    LinkedIn Ads

LinkedIn Ads Average CTR included in Report Templates 1

  • Details

    LinkedIn Ads Advanced Report Template

    Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.

    LinkedIn Ads

Basics

  • Description
    The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2017-11-11
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.linkedin.com/rest/adAnalytics

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