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LinkedIn Ads Performance Overview
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
LinkedIn Ads
Average CTR
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Average CTR"?
The Average Click-Through Rate (CTR) is a metric that measures the percentage of clicks that an ad receives based on the number of impressions it generates. It is calculated by dividing the total number of clicks by the total number of impressions and multiplying by 100. A higher average CTR indicates that the ad is more engaging and relevant to the audience, which can lead to a higher conversion rate and lower cost per click. It is an important metric to track and optimize as it can help improve overall ad performance.
Example: The average CTR metric can help determine the effectiveness of a sponsored content campaign in terms of engagement. For instance, if a sponsored post showcasing a new product has a high CTR rate, it reflects a greater potential for interested leads.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Average CTR in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CTR using Databox, follow these steps:
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1Connect LinkedIn Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Average CTR on the Performance screen
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6Get Average CTR performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Average CTR
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
LinkedIn Ads Average CTR included in Dashboard Templates 1
LinkedIn Ads Average CTR included in Report Templates 2
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Details
💼 LinkedIn Ads Report Template
Track LinkedIn campaign performance with insights on ad spend, CTR, conversions, and ROAS. Built for CMOs, PPC specialists, and LinkedIn Ads pros to refine targeting and maximize ROI.
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Details
LinkedIn Ads Advanced Report Template
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
General
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DescriptionThe Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
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CategoryAdvertising
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SubcategoryCTR
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Date Added2017-11-11
Specification
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Metric Typegeneral
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DimensionalNo
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
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The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
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Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
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