Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
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Used to show a simple Metric or to draw attention to one key number.
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This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
Leads by Campaign is a metric that measures the number of potential customers generated by each specific ad campaign on LinkedIn. It helps to evaluate the effectiveness of different campaigns for lead generation.
The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.