Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return on Ad Spend by Campaign Group using Databox, follow these steps:
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
Spent by Campaign is a metric in LinkedIn Ads that shows the total cost spent on a specific advertising campaign during a specified time period.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Campaigns.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Number of times a member opened a lead form, split up by Campaigns.
Clicks on your ad that led to an event registration, split up by Campaigns.