Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
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To track Return on Ad Spend by Campaign Group using Databox, follow these steps:
Conversions by Campaign is a metric that measures the number of actions that a LinkedIn Ads campaign has driven. This can include purchases, form completions, and other desired outcomes.
The Social Actions metric measures the number of times LinkedIn users engage with an ad, by liking, commenting, sharing, or following the advertiser's company page.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
The estimated number of unique member accounts with at least one impression.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Number of times a member opened a lead form, split up by Campaigns.
Number of times a member opened a lead form, split up by Ads.