Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return on Ad Spend by Campaign Group using Databox, follow these steps:
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
Engagement by Campaign measures the total interactions (clicks, likes, comments, shares) on ads within a campaign, indicating the level of audience engagement with the campaign.
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Clicks on your ad that led to an event registration, split up by Campaign Groups.