Engagement by Ad is a metric that measures the number of clicks, likes, comments, shares and follows a specific LinkedIn ad has received. It helps advertisers to understand how much their ad resonates with the audience and to optimize campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Ad using Databox, follow these steps:
Clicks by Campaign Group is a metric that measures the total number of clicks that your ads received within a specific campaign group on LinkedIn. It helps track the effectiveness of your campaign groups in terms of generating clicks on your ads.
Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Campaigns.
Clicks on your ads that led to a conversion, split up by Campaigns.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Ads.
Number of times a member opened a lead form.