The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
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Used to show comparisons between values.
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This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Track LinkedIn campaign performance with insights on ad spend, CTR, conversions, and ROAS. Built for CMOs, PPC specialists, and LinkedIn Ads pros to refine targeting and maximize ROI.
Use this LinkedIn Ads report to track and share important metrics like impressions, clicks, CPC, campaign performance, ad performance, and more.
Clicks by Campaign is a metric that tracks the number of clicks received by each LinkedIn Ads campaign. This metric helps advertisers evaluate the effectiveness of their campaigns and optimize budget allocation.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
Bid is the amount an advertiser is willing to pay for their LinkedInAds campaign to achieve a desired result such as clicks, impressions, or conversions.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Ads.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.
Number of times a member opened a lead form, split up by Ads.