Amount spent per lead collected, split up by Campaigns.
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Impressions by Campaign is a metric used to track the total number of times an ad from a specific campaign has been displayed to users on LinkedIn. It measures overall reach and can provide insight into ad effectiveness.
Clicks by Campaign Group is a metric that measures the total number of clicks that your ads received within a specific campaign group on LinkedIn. It helps track the effectiveness of your campaign groups in terms of generating clicks on your ads.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaigns.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Number of times a member opened a lead form, split up by Campaign Groups.