The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Campaign Group using Databox, follow these steps:
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
Spent by Campaign is a metric in LinkedIn Ads that shows the total cost spent on a specific advertising campaign during a specified time period.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaigns.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Amount spent per lead collected, split up by Ads.