The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Campaign Group using Databox, follow these steps:
Impressions by Campaign is a metric used to track the total number of times an ad from a specific campaign has been displayed to users on LinkedIn. It measures overall reach and can provide insight into ad effectiveness.
The Social Actions by Campaign metric measures the number of social interactions such as likes, comments, shares, and follows generated by an ad campaign on LinkedIn.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Ads.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion, split up by Ads.
Average amount spent on each conversion (total spent divided by conversions).
Average amount spent on each conversion (total spent divided by conversions), split up by Campaigns.
Clicks on your ad that led to an event registration, split up by Campaign Groups.