The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Campaign Group using Databox, follow these steps:
Leads by Campaign is a metric that measures the number of potential customers generated by each specific ad campaign on LinkedIn. It helps to evaluate the effectiveness of different campaigns for lead generation.
The Leads by Campaign Group metric displays the total number of leads generated by each campaign group. It provides insights into which campaign groups are most successful in driving lead generation and can help optimize future campaigns.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Clicks on your ads that led to a conversion, split up by Campaign Groups.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.