Impressions by Campaign Group is a metric that shows the total number of times ads from a particular campaign group were displayed to LinkedIn users, regardless of whether they clicked on them or not. It helps measure the reach of the ads and their potential impact on the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign Group using Databox, follow these steps:
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
Engagement by Ad is a metric that measures the number of clicks, likes, comments, shares and follows a specific LinkedIn ad has received. It helps advertisers to understand how much their ad resonates with the audience and to optimize campaigns.
The Daily Budget by Campaign metric is the amount of money allocated per day for a specific LinkedIn Ads campaign to ensure spending stays within a set budget.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Average amount spent on each conversion (total spent divided by conversions).
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Amount spent per lead collected, split up by Ads.
Impressions on your ad that led to an event registration, split up by Campaigns.