Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign using Databox, follow these steps:
Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
Clicks by Campaign is a metric that tracks the number of clicks received by each LinkedIn Ads campaign. This metric helps advertisers evaluate the effectiveness of their campaigns and optimize budget allocation.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
The Social Actions by Campaign metric measures the number of social interactions such as likes, comments, shares, and follows generated by an ad campaign on LinkedIn.
Social Actions by Ad is a metric that measures the number of social interactions (likes, comments, shares) on a LinkedIn ad. It helps to gauge engagement and the overall success of the ad in terms of its ability to generate interest and interaction among the target audience.
The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaigns.
Clicks on your ad that led to an event registration, split up by Ads.