Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign using Databox, follow these steps:
Average Dwell Time by Ad measures how much time, on average, users viewed your ad.
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
The Bid by Campaign Group metric shows the highest bid among all active campaigns within a specific campaign group. This determines the maximum amount the advertiser is willing to pay per click for ads in the group.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of opened forms that were submitted (form submissions divided by form opens).
Amount spent per lead collected.