Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign using Databox, follow these steps:
Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
Engagement by Campaign measures the total interactions (clicks, likes, comments, shares) on ads within a campaign, indicating the level of audience engagement with the campaign.
The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
Revenue generated for ad spend (total conversion value divided by amount spent).
Amount spent per lead collected.