Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign using Databox, follow these steps:
The Leads by Campaign Group metric displays the total number of leads generated by each campaign group. It provides insights into which campaign groups are most successful in driving lead generation and can help optimize future campaigns.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
Bid is the amount an advertiser is willing to pay for their LinkedInAds campaign to achieve a desired result such as clicks, impressions, or conversions.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The estimated number of unique member accounts with at least one impression.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.
Impressions on your ad that led to an event registration.