The Average CPC (Cost Per Click) metric measures the average amount spent for each click on a LinkedInAds campaign, helping to gauge advertising efficiency and ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad using Databox, follow these steps:
Conversions by Ad is a metric that measures the number of times viewers of an ad took a specific action on the website, such as making a purchase or filling out a form, after clicking on the ad.
Engagement by Campaign measures the total interactions (clicks, likes, comments, shares) on ads within a campaign, indicating the level of audience engagement with the campaign.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaigns.
Number of times a member opened a lead form, split up by Ads.
Impressions on your ad that led to an event registration.