The Average CPC (Cost Per Click) metric measures the average amount spent for each click on a LinkedInAds campaign, helping to gauge advertising efficiency and ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad using Databox, follow these steps:
Social Actions by Ad is a metric that measures the number of social interactions (likes, comments, shares) on a LinkedIn ad. It helps to gauge engagement and the overall success of the ad in terms of its ability to generate interest and interaction among the target audience.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Average amount spent on each conversion (total spent divided by conversions).
Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.
Clicks on your ad that led to an event registration, split up by Campaign Groups.
Impressions on your ad that led to an event registration.