Revenue generated for ad spend (total conversion value divided by amount spent).
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return on Ad Spend using Databox, follow these steps:
Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
Leads by Campaign is a metric that measures the number of potential customers generated by each specific ad campaign on LinkedIn. It helps to evaluate the effectiveness of different campaigns for lead generation.
The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Total value generated by your conversions (value per conversion times conversions), split up by Campaigns.
Impressions on your ad that led to an event registration, split up by Ads.