The Avg. CPC by Campaign Group metric shows the average cost per click for all campaigns within a specific group on LinkedIn Ads.
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Used to show comparisons between values.
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The Social Actions by Campaign metric measures the number of social interactions such as likes, comments, shares, and follows generated by an ad campaign on LinkedIn.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Clicks on your ads that led to a conversion, split up by Ads.
Impressions on your ad that led to an event registration, split up by Ads.