The Avg. CPC by Campaign Group metric shows the average cost per click for all campaigns within a specific group on LinkedIn Ads.
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Used to show comparisons between values.
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To track Average CPC by Campaign Group using Databox, follow these steps:
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaign Groups.
The estimated number of unique member accounts with at least one impression, split up by Campaigns.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Ads.
Amount spent per lead collected, split up by Campaign Groups.