Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency by Campaign using Databox, follow these steps:
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
Spent by Ad is a metric in LinkedInAds that calculates the total amount of money spent on a specific ad campaign during a specified time period. It helps to track and manage ad expenses more efficiently.
The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion, split up by Campaigns.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.
Amount spent per lead collected, split up by Ads.