The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
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Used to show comparisons between values.
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To track Average CPM by Campaign Group using Databox, follow these steps:
Spent by Campaign is a metric in LinkedIn Ads that shows the total cost spent on a specific advertising campaign during a specified time period.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Percentage of conversions relative to clicks (total conversions divided by clicks).
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Amount spent per lead collected, split up by Campaigns.
Clicks on your ad that led to an event registration, split up by Ads.