The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPM by Campaign Group using Databox, follow these steps:
The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
Clicks on your ads that led to a conversion.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Number of times a member opened a lead form.
Percentage of opened forms that were submitted (form submissions divided by form opens).
Amount spent per lead collected, split up by Campaigns.
Impressions on your ad that led to an event registration, split up by Campaigns.
Impressions on your ad that led to an event registration, split up by Campaign Groups.