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LinkedIn Ads Average CPM by Campaign Group

The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.

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Average CPM by Campaign Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average CPM by Campaign Group"?
The Avg. CPM by Campaign Group metric in LinkedInAds indicates the average cost per thousand impressions incurred by a group of campaigns. It reflects the amount an advertiser needs to pay for every thousand times their ad is displayed to the target audience. It is a useful measure for evaluating the cost-effectiveness of ad campaigns and identifying which groups of campaigns are performing well in terms of generating brand awareness and engagement with the target audience. Advertisers can use this metric to optimize their campaign groups and allocate their budget more efficiently to achieve their advertising goals.
Example: The Avg. CPM by Campaign Group metric can help you identify which campaign groups are delivering the highest impressions at the most efficient cost, allowing you to allocate your budget more effectively and improve performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPM by Campaign Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPM by Campaign Group using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPM by Campaign Group on the Performance screen
  6. 6
    Get Average CPM by Campaign Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPM by Campaign Group
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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LinkedIn Ads integration with Databox Track Average CPM by Campaign Group from LinkedIn Ads in Databox GET STARTED

General

  • Description
    The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
  • Category
    Advertising
  • Subcategory
    CPM
  • Date Added
    2017-11-11

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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