The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPM by Campaign Group using Databox, follow these steps:
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
The Social Actions metric measures the number of times LinkedIn users engage with an ad, by liking, commenting, sharing, or following the advertiser's company page.
Spent by Ad is a metric in LinkedInAds that calculates the total amount of money spent on a specific ad campaign during a specified time period. It helps to track and manage ad expenses more efficiently.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaigns.
The estimated number of unique member accounts with at least one impression, split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.
Impressions on your ad that led to an event registration.