The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPM by Campaign Group using Databox, follow these steps:
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Daily Budget by Campaign metric is the amount of money allocated per day for a specific LinkedIn Ads campaign to ensure spending stays within a set budget.
The estimated number of unique member accounts with at least one impression.
Impressions on your ads that led to a conversion.
Number of times a member opened a lead form, split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.
Amount spent per lead collected, split up by Ads.
Impressions on your ad that led to an event registration, split up by Ads.