The estimated number of unique member accounts with at least one impression, split up by Ads.
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To track Reach by Ad using Databox, follow these steps:
The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Amount spent per lead collected, split up by Ads.