Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Conversion Value using Databox, follow these steps:
Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
The Social Actions by Campaign Group metric measures the number of social actions (such as likes, comments, and shares) generated by an ad campaign group on LinkedIn. It indicates the level of engagement and impact of the campaign on the audience.
The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Impressions on your ads that led to a conversion, split up by Campaigns.
Amount spent per lead collected.
Clicks on your ad that led to an event registration, split up by Campaign Groups.