The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
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To track Reach by Campaign Group using Databox, follow these steps:
Conversions by Ad is a metric that measures the number of times viewers of an ad took a specific action on the website, such as making a purchase or filling out a form, after clicking on the ad.
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.