The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
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To track Reach by Campaign Group using Databox, follow these steps:
Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The Avg. CPC by Campaign Group metric shows the average cost per click for all campaigns within a specific group on LinkedIn Ads.
The estimated number of unique member accounts with at least one impression.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.