The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
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To track Reach by Campaign Group using Databox, follow these steps:
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Avg. Engagement by Ad metric on LinkedIn Ads measures the average level of engagement (likes, comments, shares, etc.) per impression for each ad in a campaign. It helps gauge the effectiveness of ad content in capturing audience attention and interest.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Campaigns.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Amount spent per lead collected.
Amount spent per lead collected, split up by Campaigns.
Clicks on your ad that led to an event registration, split up by Ads.