The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
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Used to show comparisons between values.
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Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
Daily Budget is the maximum amount of money an advertiser sets aside to spend on LinkedIn advertising campaigns on a daily basis.
The Daily Budget by Campaign metric is the amount of money allocated per day for a specific LinkedIn Ads campaign to ensure spending stays within a set budget.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.