The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
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Used to show comparisons between values.
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This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The Avg. Engagement by Ad metric on LinkedIn Ads measures the average level of engagement (likes, comments, shares, etc.) per impression for each ad in a campaign. It helps gauge the effectiveness of ad content in capturing audience attention and interest.
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Amount spent per lead collected.
Clicks on your ad that led to an event registration, split up by Ads.
Impressions on your ad that led to an event registration.