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LinkedIn Ads Average CPM by Campaign

The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.

With Databox you can track all your metrics from various data sources in one place.

Average CPM by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average CPM by Campaign"?
The Average CPM by Campaign metric refers to the average cost per thousand impressions (CPM) for a specific LinkedIn Ads campaign. It demonstrates the overall efficiency of your campaign in terms of ad impressions and costs. A lower CPM indicates that your campaign is reaching more relevant audiences at a lower cost, which can lead to improved performance and return on investment. This metric is important to monitor and optimize regularly to ensure your campaigns are efficient and effective.
Example: The Average CPM by Campaign metric can be used by a marketing agency to compare the cost per thousand impressions for different LinkedInAds campaigns and determine which ones are most cost-effective for their clients.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPM by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPM by Campaign using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPM by Campaign on the Performance screen
  6. 6
    Get Average CPM by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPM by Campaign
LinkedIn Ads integration with Databox Track Average CPM by Campaign from LinkedIn Ads in Databox GET STARTED

LinkedIn Ads Average CPM by Campaign included in Dashboard Templates 1

  • Live view

    LinkedIn Ads Campaign Performance

    This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.

    LinkedIn Ads

LinkedIn Ads Average CPM by Campaign included in Report Templates 1

  • Details

    LinkedIn Ads Advanced Report Template

    Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.

    LinkedIn Ads

Basics

  • Description
    The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
  • Category
    Advertising
  • Subcategory
    CPM
  • Date Added
    2017-11-11
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.linkedin.com/rest/adAnalytics

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