The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
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Used to show comparisons between values.
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This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Conversions by Ad is a metric that measures the number of times viewers of an ad took a specific action on the website, such as making a purchase or filling out a form, after clicking on the ad.
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaigns.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Revenue generated for ad spend (total conversion value divided by amount spent).
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Amount spent per lead collected, split up by Campaigns.