Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency using Databox, follow these steps:
Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
Impressions on your ads that led to a conversion, split up by Campaigns.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.
Impressions on your ad that led to an event registration.