Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency using Databox, follow these steps:
The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The estimated number of unique member accounts with at least one impression, split up by Campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks).
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Number of times a member opened a lead form, split up by Ads.
Amount spent per lead collected.
Amount spent per lead collected, split up by Ads.