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LinkedIn Ads Average Engagement by Ad

The Avg. Engagement by Ad metric on LinkedIn Ads measures the average level of engagement (likes, comments, shares, etc.) per impression for each ad in a campaign. It helps gauge the effectiveness of ad content in capturing audience attention and interest.

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Average Engagement by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Engagement by Ad"?
The Avg. Engagement by Ad metric measures the total number of engagements (likes, comments, shares, clicks, etc.) that an ad receives on average. This metric helps advertisers understand how well their ads are resonating with their target audience and can be used to optimize ad content to increase engagement levels. It is an important metric for evaluating the effectiveness of an ad campaign, as higher engagement usually indicates stronger audience interest and intent.
Example: An advertiser can use the Avg. Engagement by Ad metric to determine which type of ad format, such as video or image, generates the most user engagement and adjust their campaigns accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Engagement by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement by Ad using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Engagement by Ad on the Performance screen
  6. 6
    Get Average Engagement by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Engagement by Ad
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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LinkedIn Ads integration with Databox Track Average Engagement by Ad from LinkedIn Ads in Databox GET STARTED

General

  • Description
    The Avg. Engagement by Ad metric on LinkedIn Ads measures the average level of engagement (likes, comments, shares, etc.) per impression for each ad in a campaign. It helps gauge the effectiveness of ad content in capturing audience attention and interest.
  • Category
    Advertising
  • Subcategory
    Engagement
  • Date Added
    2017-11-11

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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