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LinkedIn Ads Bid by Campaign

The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.

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Bid by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Bid by Campaign"?
The Bid by Campaign metric refers to the maximum amount of money an advertiser is willing to pay per click (CPC) or per thousand impressions (CPM) for a specific LinkedInAds campaign. This metric is crucial in determining the likelihood of your ads being displayed to your target audience in the LinkedIn feed, as it influences the auction process and determines the competitiveness of your bids against other advertisers vying for the same audience. Maintaining a consistent and optimal bid strategy can increase the likelihood of cost-effective and successful campaigns.
Example: Increasing the Bid by Campaign metric for a B2B software company's "Lead Generation" campaign helped them secure more leads from target industries like healthcare and finance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Bid by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Bid by Campaign using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Bid by Campaign on the Performance screen
  6. 6
    Get Bid by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Bid by Campaign
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.
  • Category
    Advertising
  • Date Added
    2017-11-11
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.linkedin.com/rest/adAccounts/{accountId}/adCampaigns

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