The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Bid by Campaign using Databox, follow these steps:
Clicks by Campaign Group is a metric that measures the total number of clicks that your ads received within a specific campaign group on LinkedIn. It helps track the effectiveness of your campaign groups in terms of generating clicks on your ads.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
The Avg. Engagement by Ad metric on LinkedIn Ads measures the average level of engagement (likes, comments, shares, etc.) per impression for each ad in a campaign. It helps gauge the effectiveness of ad content in capturing audience attention and interest.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ad that led to an event registration, split up by Campaign Groups.