The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CTR by Campaign using Databox, follow these steps:
This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
The Avg. CPC by Campaign Group metric shows the average cost per click for all campaigns within a specific group on LinkedIn Ads.
Bid is the amount an advertiser is willing to pay for their LinkedInAds campaign to achieve a desired result such as clicks, impressions, or conversions.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Ads.
Average amount spent on each conversion (total spent divided by conversions).
Number of times a member opened a lead form, split up by Ads.