The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CTR by Campaign using Databox, follow these steps:
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Campaign Groups.
Clicks on your ads that led to a conversion, split up by Campaign Groups.
Number of times a member opened a lead form.