Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
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To track Average Dwell Time using Databox, follow these steps:
Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
The Average CTR (Click-Through Rate) by Campaign metric measures the percentage of clicks generated by a specific LinkedIn Ads campaign, on average. It helps assess the campaign's effectiveness in driving engagement and attracting traffic to the landing page.
Bid is the amount an advertiser is willing to pay for their LinkedInAds campaign to achieve a desired result such as clicks, impressions, or conversions.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
Impressions on your ad that led to an event registration, split up by Campaigns.