Daily Budget is the maximum amount of money an advertiser sets aside to spend on LinkedIn advertising campaigns on a daily basis.
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Used to show a simple Metric or to draw attention to one key number.
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To track Daily Budget using Databox, follow these steps:
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Campaigns.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Ads.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion, split up by Ads.