Impressions by Campaign is a metric used to track the total number of times an ad from a specific campaign has been displayed to users on LinkedIn. It measures overall reach and can provide insight into ad effectiveness.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Use this LinkedIn Ads report to track and share important metrics like impressions, clicks, CPC, campaign performance, ad performance, and more.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Analyze ad spend, conversions, ROAS, and more across Google, Facebook, and LinkedIn Ads. Built for CMOs, performance marketers, and growth teams to optimize campaign performance and maximize ROI.
Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.
Spent by Ad is a metric in LinkedInAds that calculates the total amount of money spent on a specific ad campaign during a specified time period. It helps to track and manage ad expenses more efficiently.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.