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LinkedIn Ads Average Engagement

The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.

With Databox you can track all your metrics from various data sources in one place.

Average Engagement 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Engagement"?
The Average Engagement metric is a measure of how much interaction your LinkedIn Ads are generating on average. It takes into account the total number of likes, comments, shares, and clicks your ad has received and divides that by the total number of impressions. This metric is important because it provides insights into how engaging your ad is and how well it resonates with your target audience. Increasing Average Engagement can help drive more conversions and ultimately improve your ROI.
Example: An average engagement metric of 10% for a LinkedIn ad campaign promoting a new online course indicates that one in every ten people who viewed the ad interacted with it in some way (e.g. clicked on the link, liked or shared the post).
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Engagement in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Engagement on the Performance screen
  6. 6
    Get Average Engagement performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Engagement
LinkedIn Ads integration with Databox Track Average Engagement from LinkedIn Ads in Databox GET STARTED

Basics

  • Description
    The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
  • Category
    Advertising
  • Subcategory
    Engagement
  • Date Added
    2017-11-11
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.linkedin.com/rest/adAnalytics

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