Leads by Campaign is a metric that measures the number of potential customers generated by each specific ad campaign on LinkedIn. It helps to evaluate the effectiveness of different campaigns for lead generation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Leads by Campaign using Databox, follow these steps:
Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
Impressions on your ads that led to a conversion.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaigns.
Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
Amount spent per lead collected.