Leads by Campaign is a metric that measures the number of potential customers generated by each specific ad campaign on LinkedIn. It helps to evaluate the effectiveness of different campaigns for lead generation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Leads by Campaign using Databox, follow these steps:
Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
The Social Actions by Campaign metric measures the number of social interactions such as likes, comments, shares, and follows generated by an ad campaign on LinkedIn.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Impressions on your ads that led to a conversion, split up by Ads.
Percentage of conversions relative to clicks (total conversions divided by clicks).
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.