Percentage of conversions relative to clicks (total conversions divided by clicks).
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Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
Engagement by Ad is a metric that measures the number of clicks, likes, comments, shares and follows a specific LinkedIn ad has received. It helps advertisers to understand how much their ad resonates with the audience and to optimize campaigns.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
Number of times a member opened a lead form.
Number of times a member opened a lead form, split up by Campaign Groups.