Percentage of conversions relative to clicks (total conversions divided by clicks).
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Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
Engagement by Ad is a metric that measures the number of clicks, likes, comments, shares and follows a specific LinkedIn ad has received. It helps advertisers to understand how much their ad resonates with the audience and to optimize campaigns.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Clicks on your ads that led to a conversion, split up by Campaigns.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Clicks on your ad that led to an event registration, split up by Campaigns.