Percentage of conversions relative to clicks (total conversions divided by clicks).
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Track LinkedIn campaign performance with insights on ad spend, CTR, conversions, and ROAS. Built for CMOs, PPC specialists, and LinkedIn Ads pros to refine targeting and maximize ROI.
Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
Conversions by Ad is a metric that measures the number of times viewers of an ad took a specific action on the website, such as making a purchase or filling out a form, after clicking on the ad.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
Number of times a member opened a lead form.
Number of times a member opened a lead form, split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.