Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
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Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Ads.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.
Amount spent per lead collected, split up by Ads.