Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign Group using Databox, follow these steps:
Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Clicks on your ads that led to a conversion.
Clicks on your ads that led to a conversion, split up by Campaigns.
Total value generated by your conversions (value per conversion times conversions), split up by Campaign Groups.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent).