The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
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Used to show comparisons between values.
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Average Dwell Time measures the average time viewers spend on your ad before scrolling or clicking.
Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaigns.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Number of times a member opened a lead form.
Number of times a member opened a lead form, split up by Campaigns.