The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
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Used to show comparisons between values.
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To track Daily Budget by Campaign Group using Databox, follow these steps:
Impressions by Campaign is a metric used to track the total number of times an ad from a specific campaign has been displayed to users on LinkedIn. It measures overall reach and can provide insight into ad effectiveness.
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
Social Actions by Ad is a metric that measures the number of social interactions (likes, comments, shares) on a LinkedIn ad. It helps to gauge engagement and the overall success of the ad in terms of its ability to generate interest and interaction among the target audience.
The Bid by Campaign Group metric shows the highest bid among all active campaigns within a specific campaign group. This determines the maximum amount the advertiser is willing to pay per click for ads in the group.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent).
Impressions on your ad that led to an event registration.