The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
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Used to show comparisons between values.
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Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
The Social Actions by Campaign metric measures the number of social interactions such as likes, comments, shares, and follows generated by an ad campaign on LinkedIn.
The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Clicks on your ad that led to an event registration.
Clicks on your ad that led to an event registration, split up by Campaign Groups.
Impressions on your ad that led to an event registration, split up by Ads.