Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
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To track Average Dwell Time By Campaign using Databox, follow these steps:
Engagement by Campaign measures the total interactions (clicks, likes, comments, shares) on ads within a campaign, indicating the level of audience engagement with the campaign.
The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
The Avg. CPC by Campaign Group metric shows the average cost per click for all campaigns within a specific group on LinkedIn Ads.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.