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Wistia Average Engagement

The Average Engagement metric shows the average level of viewer engagement with a video on Wistia, based on how much of the video was watched and how many interactions were made.

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Average Engagement 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Engagement"?
The Average Engagement metric in Wistia measures the average percentage of a video that a viewer watches. This metric provides insight into the level of interest and attention that viewers have for a particular video. It takes into account both the length of the video and the amount of time that viewers spend watching it, allowing for a more accurate assessment of engagement levels. A higher average engagement score suggests that viewers find the video valuable and engaging, while a lower score may indicate that the video needs improvement.
Example: Average Engagement metric can be used to see how engaged your audience is with your Wistia video content, allowing you to make data-driven decisions to improve your video strategy and optimize your content for higher engagement rates.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Engagement in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Engagement using Databox, follow these steps:

  1. 1
    Connect Wistia that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Engagement on the Performance screen
  6. 6
    Get Average Engagement performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Engagement
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Wistia integration with Databox Track Average Engagement from Wistia in Databox GET STARTED

General

  • Description
    The Average Engagement metric shows the average level of viewer engagement with a video on Wistia, based on how much of the video was watched and how many interactions were made.
  • Category
    Video Marketing
  • Subcategory
    Engagement
  • Date Added
    2016-02-15

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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