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Wistia Play Rate by Videos

Play Rate by Videos is a metric that measures the percentage of times a video is played relative to the number of times it was loaded on a webpage or viewed in an email. It shows the effectiveness of the video's thumbnail and title in encouraging viewers to click play.

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Play Rate by Videos 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Play Rate by Videos"?
The Play Rate by Videos metric in Wistia measures the percentage of visitors who click on the play button to start watching a particular video. This metric indicates how engaging and interesting the video content is to its target audience and helps marketers and content creators to evaluate the effectiveness of their video marketing efforts. A higher play rate suggests that the video content captures the attention of the viewers and encourages them to watch the video, while a lower play rate could indicate poor video quality or lack of relevance to the target audience.
Example: A marketing team using Wistia can analyze the Play Rate by Videos metric to see which videos in a campaign are getting the most engagement and adjust their strategy accordingly. For example, if a product demo video has a low play rate, they can try creating a more compelling thumbnail or improving the video's title.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Play Rate by Videos in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Play Rate by Videos using Databox, follow these steps:

  1. 1
    Connect Wistia that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Play Rate by Videos on the Performance screen
  6. 6
    Get Play Rate by Videos performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Play Rate by Videos
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    Play Rate by Videos is a metric that measures the percentage of times a video is played relative to the number of times it was loaded on a webpage or viewed in an email. It shows the effectiveness of the video's thumbnail and title in encouraging viewers to click play.
  • Category
    Video Marketing
  • Subcategory
    Video plays
  • Date Added
    2016-02-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    stats/medias/{id}.json

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