Average Dwell Time by Ad measures how much time, on average, users viewed your ad.
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Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
Spent by Ad is a metric in LinkedInAds that calculates the total amount of money spent on a specific ad campaign during a specified time period. It helps to track and manage ad expenses more efficiently.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaigns.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Ads.