Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Impressions by Campaign is a metric used to track the total number of times an ad from a specific campaign has been displayed to users on LinkedIn. It measures overall reach and can provide insight into ad effectiveness.
Conversions by Ad is a metric that measures the number of times viewers of an ad took a specific action on the website, such as making a purchase or filling out a form, after clicking on the ad.
The estimated number of unique member accounts with at least one impression.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Impressions on your ads that led to a conversion.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Amount spent per lead collected, split up by Campaigns.