Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Average Dwell Time by Ad measures how much time, on average, users viewed your ad.
Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.