Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Amount spent per lead collected, split up by Ads.