Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
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Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
The Avg. Engagement by Campaign Group metric measures the average level of engagement, such as clicks or likes, across all campaigns within a particular campaign group on LinkedInAds.
The Average CPC (Cost Per Click) metric measures the average amount spent for each click on a LinkedInAds campaign, helping to gauge advertising efficiency and ROI.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Number of times a member opened a lead form, split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.