The Avg. Engagement by Campaign Group metric measures the average level of engagement, such as clicks or likes, across all campaigns within a particular campaign group on LinkedInAds.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Engagement by Campaign Group using Databox, follow these steps:
Average Dwell Time by Ad measures how much time, on average, users viewed your ad.
The Leads by Campaign Group metric displays the total number of leads generated by each campaign group. It provides insights into which campaign groups are most successful in driving lead generation and can help optimize future campaigns.
The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens).
Amount spent per lead collected, split up by Campaign Groups.