The Avg. Engagement by Campaign Group metric measures the average level of engagement, such as clicks or likes, across all campaigns within a particular campaign group on LinkedInAds.
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Used to show comparisons between values.
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To track Average Engagement by Campaign Group using Databox, follow these steps:
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens).
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Amount spent per lead collected, split up by Ads.