The Avg. Engagement by Campaign Group metric measures the average level of engagement, such as clicks or likes, across all campaigns within a particular campaign group on LinkedInAds.
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Used to show comparisons between values.
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To track Average Engagement by Campaign Group using Databox, follow these steps:
Clicks by Campaign is a metric that tracks the number of clicks received by each LinkedIn Ads campaign. This metric helps advertisers evaluate the effectiveness of their campaigns and optimize budget allocation.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Ads.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaigns.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Amount spent per lead collected.