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LinkedIn Ads Impressions

Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

With Databox you can track all your metrics from various data sources in one place.

Impressions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions"?
Impressions is a LinkedIn advertising metric that measures the number of times an ad was displayed to a user. It does not indicate whether the user clicked on the ad or engaged with it in any way, it simply shows that the ad was served to them. Impressions are an important metric for measuring ad reach, awareness, and exposure. A high number of impressions can indicate a successful ad campaign, but other metrics such as click-through-rate (CTR) and conversions should also be considered to determine the overall effectiveness of the ad.
Example: An advertiser running a sponsored content campaign on LinkedIn wants to know how many times their ad was viewed by users on the platform. The Impressions metric provides this information by tracking the number of times the ad was served to LinkedIn members.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions on the Performance screen
  6. 6
    Get Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions
LinkedIn Ads integration with Databox Track Impressions from LinkedIn Ads in Databox GET STARTED

LinkedIn Ads Impressions included in Dashboard Templates 2

  • Live view

    LinkedIn Ads Performance Overview

    Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.

    LinkedIn Ads
  • Live view

    LinkedIn Ads Account Overview

    This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.

    LinkedIn Ads

LinkedIn Ads Impressions included in Report Templates 3

  • Details

    LinkedIn Ads Report Template

    Use this LinkedIn Ads report to track and share important metrics like impressions, clicks, CPC, campaign performance, ad performance, and more.

    LinkedIn Ads
  • Details

    LinkedIn Ads Advanced Report Template

    Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.

    LinkedIn Ads
  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-11-11
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.linkedin.com/rest/adAnalytics

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