Track all of your key business metrics from one screen
GET STARTED
TikTok Ads
Impressions
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Impressions"?
Impressions is a metric that represents the total number of times an ad was displayed or viewed by users on TikTok. This metric does not take into account the number of users who actually interacted with the ad. Essentially, an impression occurs each time an ad appears in a user's feed, either as a sponsored video or image. As an expert in TikTokAds, analyzing impressions can provide insight into an ad's reach and visibility on the platform, allowing for adjustments to be made to optimize ad performance.
Example: A company running a TikTokAds campaign wants to track how many times their ad was displayed on users' screens in order to gauge brand visibility and reach.
Visualizations
-
Number
Used to show a simple Metric or to draw attention to one key number.
How to track Impressions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions using Databox, follow these steps:
-
1Connect TikTok Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Impressions on the Performance screen
-
6Get Impressions performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Impressions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
-
DescriptionImpressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
-
CategoryAdvertising
-
Cumulative SupportYes
-
UnitsNo
-
Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
-
Favorable Trendincreasing
-
Historical DataYes
-
Changing historical dataNo
-
Forecast SupportYes
-
Benchmark SupportYes
-
Media SupportNo
-
DimensionN/A
-
Metric Typegeneral Learn more
-
API Endpointhttps://business-api.tiktok.com/open_api/v1.3/report/integrated/get
Related Metrics
-
Snapchat Ads
Amount Spent
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
-
TikTok Ads
Total Cost
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
-
TikTok Ads
Clicks
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
-
TikTok Ads
Clicks (All)
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
-
TikTok Ads
Conversion
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
-
HubSpot Marketing
New Contacts
New Contacts metric tracks how many new leads or contacts have been added to your Hubspot database within a specific time frame, often daily, weekly, or monthly.
-
HubSpot Marketing
Sessions
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
-
HubSpot Marketing
Landing Page Views
The Landing Page Views metric in Hubspot measures the number of times a specific landing page has been viewed by website visitors.
-
LinkedIn Company Pages
Followers
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
-
Facebook Ads
3-Second Video Views
The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.
-
LinkedIn Ads
Impressions
Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.
-
Facebook Pages
Post Reach - Viral
Post Reach - Viral is the number of unique people who saw your post when it was shared by someone else, either by liking, commenting or sharing it.
-
Facebook Pages
Post Reach - Paid
Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.
-
Facebook Pages
Post Impressions
Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.
-
Facebook Pages
3-Second Video Views
The 3-Second Video Views metric measures how many times a video was viewed for at least 3 seconds, indicating initial engagement with the content.
-
HubSpot CRM
All Deals
The All Deals metric in HubspotCRM provides a comprehensive overview of all deals in the sales pipeline, including the total number of deals, their total value, and their current stage.
-
HubSpot CRM
Deals Closed Won
Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.
Show all related metrics...
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.