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LinkedIn Ads Average CPM

Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.

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Average CPM 2.190,879

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Tech details

Average CPM, or cost per thousand impressions, is a measure of how much it costs to reach 1,000 people with an ad on LinkedIn. It is calculated by dividing the total cost of the ad campaign by the total number of impressions, then multiplying by 1,000. This metric gives advertisers a sense of how much they need to spend to get their content in front of a large audience. A lower CPM indicates that an advertiser is able to reach more people with their budget, while a higher CPM suggests that they may need to adjust their targeting or ad creative to improve performance.

Example: A B2B software company running a LinkedIn campaign to target senior executives on LinkedIn who have shown interest in their product, can use the Average CPM metric to compare the cost of their LinkedIn Ads campaign with other advertising channels.

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How to track Average CPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPM using Databox, follow these steps:

1
Connect LinkedIn Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Average CPM on the Performance screen
6
Get Average CPM performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Average CPM

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