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LinkedIn Ads Average CPM

Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.

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Average CPM 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average CPM"?
Average CPM, or cost per thousand impressions, is a measure of how much it costs to reach 1,000 people with an ad on LinkedIn. It is calculated by dividing the total cost of the ad campaign by the total number of impressions, then multiplying by 1,000. This metric gives advertisers a sense of how much they need to spend to get their content in front of a large audience. A lower CPM indicates that an advertiser is able to reach more people with their budget, while a higher CPM suggests that they may need to adjust their targeting or ad creative to improve performance.
Example: A B2B software company running a LinkedIn campaign to target senior executives on LinkedIn who have shown interest in their product, can use the Average CPM metric to compare the cost of their LinkedIn Ads campaign with other advertising channels.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average CPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPM using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPM on the Performance screen
  6. 6
    Get Average CPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPM
LinkedIn Ads integration with Databox Track Average CPM from LinkedIn Ads in Databox GET STARTED

LinkedIn Ads Average CPM included in Dashboard Templates 1

  • Live view

    LinkedIn Ads Performance Overview

    Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.

    LinkedIn Ads

LinkedIn Ads Average CPM included in Report Templates 1

  • Details

    LinkedIn Ads Advanced Report Template

    Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.

    LinkedIn Ads

Basics

  • Description
    Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
  • Category
    Advertising
  • Subcategory
    CPM
  • Date Added
    2017-11-11
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.linkedin.com/rest/adAnalytics

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