Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) using Databox, follow these steps:
Conversions by Campaign is a metric that measures the number of actions that a LinkedIn Ads campaign has driven. This can include purchases, form completions, and other desired outcomes.
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
The Average CPC by Campaign metric in LinkedInAds measures the average cost per click for each individual campaign, helping advertisers evaluate which campaigns are the most cost-effective in terms of generating clicks and engagement from their target audience.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaigns.
Total value generated by your conversions (value per conversion times conversions), split up by Campaigns.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.