Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) using Databox, follow these steps:
Clicks by Ad is a LinkedIn Ads metric that measures the total number of clicks received by an individual ad on the platform. This metric provides insights into the performance and effectiveness of specific ads in driving user engagement and directing traffic to the desired landing page.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The Spent by Campaign Group metric shows the total amount of money spent on multiple campaigns within a single campaign group.
The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
Daily Budget is the maximum amount of money an advertiser sets aside to spend on LinkedIn advertising campaigns on a daily basis.
Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaign Groups.
Clicks on your ad that led to an event registration, split up by Ads.