Engagement by Campaign measures the total interactions (clicks, likes, comments, shares) on ads within a campaign, indicating the level of audience engagement with the campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement by Campaign using Databox, follow these steps:
This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.
Use this LinkedIn Ads advanced report to share high-level and in-depth metrics of your LinkedIn Ad performance. Present key insights like conversions, clicks, CPC, and more.
Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
Clicks by Campaign is a metric that tracks the number of clicks received by each LinkedIn Ads campaign. This metric helps advertisers evaluate the effectiveness of their campaigns and optimize budget allocation.
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
The Bid by Campaign Group metric shows the highest bid among all active campaigns within a specific campaign group. This determines the maximum amount the advertiser is willing to pay per click for ads in the group.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of conversions relative to clicks (total conversions divided by clicks).
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Ads.
Impressions on your ad that led to an event registration, split up by Campaigns.