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LinkedIn Ads Average CPM by Ad

Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.

With Databox you can track all your metrics from various data sources in one place.

Average CPM by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average CPM by Ad"?
The Average CPM (cost per thousand impressions) is a standard metric in LinkedInAds that measures the cost an advertiser pays for every 1000 times their ad is displayed to a viewer. It provides insight into the efficiency of an ad campaign and directly impacts an advertiser's overall ROI. Factors such as industry, target audience, ad type, and bidding strategy can all influence CPM. An average CPM benchmark varies depending on the industry, but in general, a CPM below $10 is considered good and above $50 is considered high.
Example: The Average CPM by Ad metric helped increase impressions for a B2B client's sponsored content by optimizing audience targeting.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPM by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPM by Ad using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPM by Ad on the Performance screen
  6. 6
    Get Average CPM by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPM by Ad
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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LinkedIn Ads integration with Databox Track Average CPM by Ad from LinkedIn Ads in Databox GET STARTED

General

  • Description
    Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
  • Category
    Advertising
  • Subcategory
    CPM
  • Date Added
    2017-11-11

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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