Average CPM (cost per thousand impressions) is a key metric in LinkedInAds that measures the cost of displaying an ad to a thousand people. It varies based on targeting, bid, ad format, and competition.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPM by Ad using Databox, follow these steps:
Conversions by Campaign Group is a metric that shows the total number of conversions generated by all campaigns within a specific campaign group on LinkedIn Ads.
The Leads by Ad metric shows the number of leads generated by each individual ad campaign, allowing for better understanding of which ads are most effective at driving conversion.
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Daily Budget by Campaign Group metric tracks the total daily budget allocated to a group of campaigns in LinkedInAds.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Clicks on your ads that led to a conversion, split up by Ads.
Impressions on your ads that led to a conversion, split up by Campaign Groups.
Number of times a member opened a lead form, split up by Campaigns.