Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency by Ad using Databox, follow these steps:
Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
Clicks by Campaign Group is a metric that measures the total number of clicks that your ads received within a specific campaign group on LinkedIn. It helps track the effectiveness of your campaign groups in terms of generating clicks on your ads.
The Avg. CTR by Campaign Group metric measures the average click-through rate across all campaigns within a specific group, providing an overall performance indicator for the group's ad content and targeting.
The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Clicks on your ads that led to a conversion, split up by Ads.
Total value generated by your conversions (value per conversion times conversions), split up by Ads.