The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.
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To track Event Registrations using Databox, follow these steps:
The Social Actions by Campaign Group metric measures the number of social actions (such as likes, comments, and shares) generated by an ad campaign group on LinkedIn. It indicates the level of engagement and impact of the campaign on the audience.
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Campaign Groups.
Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.
Revenue generated for ad spend (total conversion value divided by amount spent).
Number of times a member opened a lead form, split up by Ads.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaign Groups.
Impressions on your ad that led to an event registration, split up by Campaign Groups.