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Google Analytics 4 Average Purchase Revenue

Average Purchase Revenue is a metric in Google Analytics 4 that measures the average revenue generated per transaction. It helps businesses understand the value of each purchase and identify opportunities to increase revenue per customer.

With Databox you can track all your metrics from various data sources in one place.

Average Purchase Revenue 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Purchase Revenue"?
The Average Purchase Revenue metric represents the average revenue generated per purchase or transaction made on your website or app. To calculate this metric, divide the total revenue by the total number of purchases made during a specific time period. This metric is helpful for understanding the effectiveness of your pricing strategy and how much customers are willing to spend on your products or services. It can also be used to identify trends in purchasing behavior and to inform decisions about promotions or discounts.
Example: Example use case: A fashion e-commerce store wants to track the average revenue generated from each purchase made by customers, in order to optimize their pricing strategy and increase profitability.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Purchase Revenue in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Purchase Revenue using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Purchase Revenue on the Performance screen
  6. 6
    Get Average Purchase Revenue performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Purchase Revenue
Google Analytics 4 integration with Databox Track Average Purchase Revenue from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Average Purchase Revenue included in Dashboard Templates 1

  • Live view

    Website Monetisation Overview

    Download this free dashboard to get full insights into your online sales. Keep an eye on your product performance, conversion rate, and revenue.

    Google Analytics 4

Basics

  • Description
    Average Purchase Revenue is a metric in Google Analytics 4 that measures the average revenue generated per transaction. It helps businesses understand the value of each purchase and identify opportunities to increase revenue per customer.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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