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Stripe Trial Conversion Rate

Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.

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Trial Conversion Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Trial Conversion Rate"?
The Trial Conversion Rate is a pivotal metric that provides insight into the effectiveness of our trial subscription programs. It serves as a critical barometer of our ability to transition potential customers from trial phases to becoming active, paying subscribers within a specific time frame, typically over a rolling 30-day period. We calculate the Trial Conversion Rate by dividing the count of subscriptions that transitioned from trial to active in the past 30 days up until today by the count of subscriptions whose trial ended in the past 30 days up until today.
Example: Monitoring this metric helps optimize onboarding processes, improve product appeal, and refine marketing strategies, ultimately boosting business performance.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Trial Conversion Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Trial Conversion Rate using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Trial Conversion Rate on the Performance screen
  6. 6
    Get Trial Conversion Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Trial Conversion Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Stripe integration with Databox Track Trial Conversion Rate from Stripe in Databox GET STARTED

General

  • Description
    Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.
  • Category
    Payment Processing
  • Subcategory
    Customers
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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