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Stripe Trial Conversion Rate

Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.

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Trial Conversion Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Trial Conversion Rate"?
The Trial Conversion Rate is a pivotal metric that provides insight into the effectiveness of our trial subscription programs. It serves as a critical barometer of our ability to transition potential customers from trial phases to becoming active, paying subscribers within a specific time frame, typically over a rolling 30-day period. We calculate the Trial Conversion Rate by dividing the count of subscriptions that transitioned from trial to active in the past 30 days up until today by the count of subscriptions whose trial ended in the past 30 days up until today.
Example: Monitoring this metric helps optimize onboarding processes, improve product appeal, and refine marketing strategies, ultimately boosting business performance.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Trial Conversion Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Trial Conversion Rate using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Trial Conversion Rate on the Performance screen
  6. 6
    Get Trial Conversion Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Trial Conversion Rate
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.
  • Category
    Payment Processing
  • Subcategory
    Customers
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.stripe.com/v1/subscriptions

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