New MRR by Plan Name is a metric used to measure the Monthly Recurring Revenue (MRR) generated by new customers for a particular subscription plan. It shows which plans are generating the most revenue from newly acquired customers. This metric helps businesses understand the impact of their marketing and sales efforts on different subscription plans and plan their strategies accordingly. We calculate New MRR by Plan Name by considering all 'active,' 'past due,' and 'canceled' subscriptions created within the selected date range. For currently 'active' subscriptions, we save the data based on their 'created' date. For subscriptions that are currently either 'past due' or 'canceled,' we save the data based on the date when they transitioned to 'active.' In the case of subscriptions that transitioned from 'trial' to 'active,' we save the data based on their 'trial_end' date. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items. We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as 'trial' subscriptions that later transitioned to 'active' subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
Example: Example: A SaaS company tracks New MRR by Plan Name metric to analyze which pricing plan is most popular among new customers. It helps them optimize their pricing strategy and offerings to drive revenue growth.